[lg policy] Language Policy and Mass Media

[Harold Schiffman]

 Language Policy and Mass Media
Xuesong (Andy) Gao and Qing Shao
The Oxford Handbook of Language Policy and Planning
<http://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190458898.001.0001/oxfordhb-9780190458898>
Edited by James W. Tollefson and Miguel Pérez-Milans
Print Publication Date: Jul 2018 Subject: Linguistics, Sociolinguistics Online
Publication Date: May 2018 DOI: 10.1093/oxfordhb/9780190458898.013.19

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In This Article

   - Framing Language Policy Issues in the Mass Media
   <http://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190458898.001.0001/oxfordhb-9780190458898-e-19#oxfordhb-9780190458898-e-19-div1-77>
   - The Dialect Crisis in Mainland China
   <http://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190458898.001.0001/oxfordhb-9780190458898-e-19#oxfordhb-9780190458898-e-19-div1-78>
   - High-Stakes English Examinations in Mainland China
   <http://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190458898.001.0001/oxfordhb-9780190458898-e-19#oxfordhb-9780190458898-e-19-div1-79>
   - Medium of Instruction Debates in Hong Kong and Arizona
   <http://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190458898.001.0001/oxfordhb-9780190458898-e-19#oxfordhb-9780190458898-e-19-div1-80>
   - Conclusion: Mass Media in Language Policy Research
   <http://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190458898.001.0001/oxfordhb-9780190458898-e-19#oxfordhb-9780190458898-e-19-div1-81>
   - References
   <http://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190458898.001.0001/oxfordhb-9780190458898-e-19#oxfordhb-9780190458898-e-19-bibliography-15>

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Abstract and Keywords

This chapter reviews efforts to examine the construction and content of
media products, and the role of the mass media in the language policymaking
process, with a particular focus on framing in mass media coverage. The
authors first elaborate what they mean by the term framing. Then they
illustrate how the concept of framing can help researchers to explore the
media’s mediation of language policymaking in three specific debates: the
dialect crisis in China; high-stakes English examinations in China; and
medium of instruction policy, with particular attention to the use of
English, Cantonese, and Putonghua in Hong Kong and the use of English and
Spanish in the US state of Arizona. The chapter concludes with suggestions
for expanding research on the role of mass media in language policymaking.

Keywords: dialect crisis
<http://www.oxfordhandbooks.com/search?f_0=keyword&q_0=dialect crisis>,
China <http://www.oxfordhandbooks.com/search?f_0=keyword&q_0=China>, language
policy <http://www.oxfordhandbooks.com/search?f_0=keyword&q_0=language
policy>, mass media
<http://www.oxfordhandbooks.com/search?f_0=keyword&q_0=mass media>, medium
of instruction
<http://www.oxfordhandbooks.com/search?f_0=keyword&q_0=medium of
instruction>, Arizona
<http://www.oxfordhandbooks.com/search?f_0=keyword&q_0=Arizona>, Hong Kong
<http://www.oxfordhandbooks.com/search?f_0=keyword&q_0=Hong Kong>
Xuesong (Andy) Gao

Xuesong (Andy) Gao is an Associate Professor in the School of Education,
University of New South Wales in Australia. His teaching and research
interests include language education policy, reading, second language
acquisition, sociolinguistics, and teacher education. His recent research
includes a project on “Language Policy and the Mass Media in Hong Kong,
Guangzhou and Arizona” (with James Tollefson, 2014–2017) (RGC Ref No. HKU
17402414H).
Qing Shao

Qing Shao is a research student in the Faculty of Education, The University
of Hong Kong. His doctoral study is based on a research project entitled
“Language Policy and the Mass Media in Hong Kong, Guangzhou and Arizona,”
which is funded by the Research Grants Council of the Hong Kong Special
Administrative Region, China (RGC Ref No. HKU 17402414H).


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 Harold F. Schiffman

Professor Emeritus of
 Dravidian Linguistics and Culture
Dept. of South Asia Studies
University of Pennsylvania
Philadelphia, PA 19104-6305

Phone:  (215) 898-7475
Fax:  (215) 573-2138

Email:  haroldfs at gmail.com
http://ccat.sas.upenn.edu/~haroldfs/

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