[Linganth] book announcement

[Barakos, Dr. Elisabeth]

Dear colleagues and friends,
*apologies for cross-postings*
I’m delighted that my new book “Language policy in business: discourse, ideology and practice<https://benjamins.com/catalog/dapsac.89>” has been released by John Benjamins. (see flyer attached).
The book provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism.
Many thanks for reading this, and if you have any questions, I’d be delighted to hear from you and engage in conversations.
With best wishes for a healthy 2021,
Elisabeth



Dr. Elisabeth Barakos

Wissenschaftliche Mitarbeiterin / Postdoctoral Research Assistant
University of Hamburg
DiVER<https://www.ew.uni-hamburg.de/en/einrichtungen/ew1/vergleichende/diver/ueber-uns.html> - Diversity in Education Research Group

Von-Melle-Park 8, 20146 Hamburg
 +49 40 42838-9595
www.elisabethbarakos.com
​@Barakos_E<https://twitter.com/Barakos_E>
​Co-Convenor of the BAAL SIG Language Policy: www.langpol.ac.uk<http://www.langpol.ac.uk/>






-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://listserv.linguistlist.org/pipermail/linganth/attachments/20210110/d5cd36ad/attachment.htm>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: Flyer.pdf
Type: application/pdf
Size: 893499 bytes
Desc: Flyer.pdf
URL: <http://listserv.linguistlist.org/pipermail/linganth/attachments/20210110/d5cd36ad/attachment.pdf>