13.3089, Books: Ling Theories: Mackenzie

Mon Nov 25 18:19:01 UTC 2002

LINGUIST List:  Vol-13-3089. Mon Nov 25 2002. ISSN: 1068-4875.

Subject: 13.3089, Books: Ling Theories: Mackenzie

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1)
Date:  Thu, 21 Nov 2002 15:38:19 +0000
From:  f.kennedy at palgrave.com
Subject:  Paradigms of Reading: Mackenzie

-------------------------------- Message 1 -------------------------------

Date:  Thu, 21 Nov 2002 15:38:19 +0000
From:  f.kennedy at palgrave.com
Subject:  Paradigms of Reading: Mackenzie

Title: Paradigms of Reading
Subtitle: Relevance Theory and Deconstruction

Publication Year: 2002
Publisher: Palgrave Macmillan
           http://www.palgrave.com

Author: Ian E Mackenzie

Hardback: ISBN: 0333997581, Pages: 224, Price: $45.00

Abstract:

Linguistic signs do not coincide with intended or interpreted
meanings. For relevance theory, this theoretical commonplace merely
demonstrates the inferential nature of language. For Paul de Man, on
the contrary, it suggested that language is unstable, random,
arbitrary, mechanical, ironic and inhuman. This book seeks to show
that relevance theory is a more plausible account of communication,
cognition and literary interpretation than the deconstructionist
theory de Man elaborated from readings of Rousseau, Hegel and
Nietzsche.

CONTENTS:

Foreword -The Battle over Linguists and Law -A Very Brief Introduction
to Linguistics for Lawyers - Generic vs. Secondary Meaning: Registry
Hotel v. Hospitality Mgt. -Teaching a Jury About Meaning: Warren
v. Prestone - Sounding Alike and Meaning Alike: ConAgra v. Hormell -
Descriptiveness: Nouns and Modifiers: Woodroast v. Restaurants
Unlimited -The Meaning of a Patronymic Prefix: Quality Inns
c. McDonalds -Sounding, Looking, and Meaning Different: AMR Pharm
v. American Home Products -Differences in the Ingredients, Qualities
and Characteristics of the Products: Pyewacket v. Mattel - Going
Beyond Competing, Company and Product Names: AutoNation USA v. CarMax
-Using Foreign Language Words in Trademarks: Alixandre Furs
v. Alexandros Furs -Disclaiming Dealership Authorization: Matrix
Essentials v. F & M.  Distributors -Using Linguistics Tools and
Thinking in Trademark Disputes -Some Suggestions for Linguists -Some
Suggestions for Attorneys -Power, Control, and the Ownership of
Language - References -Cases Discussed

ABOUT THE AUTHOR

IAN MACKENZIE is an English language teacher, teacher trainer and
coursebook writer and the author of numerous articles on linguistics
and literary theory. He teaches at the Haute Ecole de Gestion,
Lausanne.

To order this book or to browse our fully searchable on-line catalogue,
please visit our website at http://www.palgrave.com

Lingfield(s): Linguistic Theories

English (Language Code: ENG)

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MAJOR SUPPORTERS

	Academic Press
		http://www.academicpress.com/	

	Blackwell Publishers
		http://www.blackwellpublishers.co.uk/	

	Cambridge University Press
		http://www.cup.org	

	Continuum International Publishing Group Ltd
		http://www.continuumbooks.com	

	Elsevier Science Ltd.
		http://www.elsevier.com/locate/linguistics	

	John Benjamins
		http://www.benjamins.com/	

	Kluwer Academic Publishers
		http://www.wkap.nl/	

	Lincom Europa
		http://home.t-online.de/home/LINCOM.EUROPA/	

	MIT Press
		http://mitpress.mit.edu/	

	Mouton de Gruyter
		http://www.degruyter.de/hling.html	

	Multilingual Matters
		http://www.multilingual-matters.com/	

	Oxford University Press
		http://www.oup-usa.org/	

	Palgrave Macmillan
		http://www.palgrave.com	

	Rodopi
		http://www.rodopi.nl/	

	Routledge (Taylor and Francis)
		http://www.routledge.com/	

OTHER SUPPORTING PUBLISHERS	

	Anthropological Linguistics
		http://www.indiana.edu/~anthling/

	CSLI Publications
		http://csli-publications.stanford.edu/

	Cascadilla Press
		http://www.cascadilla.com/

	Evolution Publishing
		www.evolpub.com

	Finno-Ugrian Society
		http://www.helsinki.fi/jarj/sus/

	Graduate Linguistic Students' Assoc., Umass
		http://server102.hypermart.net/glsa/index.htm

	International Pragmatics Assoc.
		http://ipra-www.uia.ac.be/ipra/

	Linguistic Assoc. of Finland
		http://www.ling.helsinki.fi/sky/

	MIT Working Papers in Linguistics
		http://web.mit.edu/mitwpl/

	Pacific Linguistics
		http://pacling.anu.edu.au/

	SIL International
		http://www.ethnologue.com/bookstore.asp

	Signum Verlag
		http://www.signum-verlag.de/

	St. Jerome Publishing Ltd.
		http://www.stjerome.co.uk/

	Utrecht Institute of Linguistics
		http://www-uilots.let.uu.nl/

	Virittaja Aikakauslehti
		http://www.helsinki.fi/jarj/kks/virittaja.html
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