25.975, Calls: Sociolinguistics, General Linguistics/Netherlands

Wed Feb 26 19:45:53 UTC 2014

LINGUIST List: Vol-25-975. Wed Feb 26 2014. ISSN: 1069 - 4875.

Subject: 25.975, Calls: Sociolinguistics, General Linguistics/Netherlands

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Date: Wed, 26 Feb 2014 14:45:17
From: Amber Nota [a.g.r.nota at rug.nl]
Subject: Mass Media Health Communication

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Full Title: Mass Media Health Communication 

Date: 12-Jun-2014 - 12-Jun-2014
Location: Groningen, Netherlands 
Contact Person: Lucas Seuren
Meeting Email: l.m.seuren at rug.nl

Linguistic Field(s): General Linguistics; Sociolinguistics 

Call Deadline: 28-Mar-2014 

Meeting Description:

Workshop on Mass Media Health Communication 

During TABU Dag, a workshop on Mass Media Health Communication will be held on Thursday June 12th from 13:30 until 18:00.

National and international organisations have been using mass media campaigns to get people to live healthier lives for many years now. The 
effects of these campaigns are varied. Why some strategies work in some situations and others do not is a question that is far from completely 
clear. One of the factors that seems to play an important role in the persuasiveness of a mass media health message is the receivers’ willingness 
to talk about the message afterwards. That leads to the question: how can we design messages that people find interesting to discuss? Should a 
message be as clear as possible or does it help if it includes a little puzzle the receiver may attempt to solve? Should we try to scare people into 
living a healthier life, or is it better to opt for a more neutral approach? Is it helpful if we tell people a compelling story with characters they can 
identify with if we want to change their health behaviour?

The workshop will be opened by a keynote speaker (t.b.a.) and closed with a panel discussion. During the workshop five other speakers will get the 
chance to present their work on Health Communication.

For further information, please visit the conference website: http://www.let.rug.nl/tabudag/2014/ 
Conference location: Groningen, The Netherlands
The official language of the conference is English.

Call for Papers:

Topics of the workshop may be:

- Direct and indirect effects of health messages 
- Message complexity
- Fear and shock appeals
- Narratives
- Health literacy

We invite short abstracts of no more than 300 words, excluding title, author names, keywords, data and references. Abstracts should be submitted 
in .pdf or .txt format. Time allotted for presentations is 20 minutes, followed by 5 minutes of discussion.

The deadline for the abstract submission for both the TABU Dag and the workshop Mass Media Health Communication is 28 March 2014.

Notifications of acceptance will be sent on 11 April 2014.

Contact information: tabudag at rug.nl

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