28.4132, Books: Textuality and Contextuality: Smolińska

[The LINGUIST List]

LINGUIST List: Vol-28-4132. Mon Oct 09 2017. ISSN: 1069 - 4875.

Subject: 28.4132, Books: Textuality and Contextuality: Smolińska

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Date: Mon, 09 Oct 2017 18:12:23
From: Simon Reber [S.Reber at peterlang.com]
Subject: Textuality and Contextuality: Smolińska

 


Title: Textuality and Contextuality 
Subtitle: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context
Cultures in Europe 
Publication Year: 2017 
Publisher: Peter Lang AG
	   http://www.peterlang.com
	

Book URL: http://www.peterlang.com/view/product/24451 


Author: Aneta Smolińska

Hardback: ISBN:  9783631668771 Pages: 278 Price: U.S. $ 67.95
Hardback: ISBN:  9783631668771 Pages: 278 Price: U.K. £ 46
Hardback: ISBN:  9783631668771 Pages: 278 Price: Europe EURO 56


Abstract:

This study offers a contrastive analysis of culturally grounded differences in
discourse by comparing advertising strategies in three European languages:
(British) English, French and Polish. Taking a critical stance and considering
changes through globalisation, the author aims to find out to what extent the
classic distinction between high-context (individualist) and low-context
(collectivist) cultures can be empirically maintained. To paint a
differentiated picture, the investigation combines findings from Sociology,
Anthropological and Discourse Linguistics and uses both quantitative and
qualitative methods. The data reveal ground-breaking differences in the use of
foreign languages, the relation between text and images and the interaction
between advertising images and readers.
 



Linguistic Field(s): Anthropological Linguistics
                     Discourse Analysis
                     Sociolinguistics

Subject Language(s): English (eng)
                     French (fra)
                     Polish (pol)


Written In: English  (eng)

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http://linguistlist.org/pubs/books/get-book.cfm?BookID=120314

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