29.1417, Books: Sguardi linguistici sulla marca: Gotti (ed.), Janner

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LINGUIST List: Vol-29-1417. Mon Apr 02 2018. ISSN: 1069 - 4875.

Subject: 29.1417, Books: Sguardi linguistici sulla marca: Gotti (ed.), Janner

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Date: Mon, 02 Apr 2018 12:53:39
From: Christoph Suter [ch.suter at peterlang.com]
Subject: Sguardi linguistici sulla marca: Gotti (ed.), Janner

 


Title: Sguardi linguistici sulla marca 
Subtitle: Analisi morfosintattica dei nomi commerciali in italiano 
Series Title: Linguistic Insights  

Publication Year: 2017 
Publisher: Peter Lang AG
	   http://www.peterlang.com
	

Book URL: https://www.peterlang.com/view/product/79152?format=HC 


Author: Maria Chiara Janner
Editor: Maurizio Gotti

Hardback: ISBN:  9783034328296 Pages: 364 Price: Europe EURO 50
Hardback: ISBN:  9783034328296 Pages: 364 Price: U.K. £ 41
Hardback: ISBN:  9783034328296 Pages: 364 Price: U.S. $ 60.95


Abstract:

«Coop», «Voiello», «Superga»: nomi propri? nomi comuni? Come funzionano i nomi
commerciali (o marchionimi) nella lingua, quali tratti presentano quando
entrano nel discorso?

Il volume rappresenta il primo ampio studio sistematico sul funzionamento dei
nomi commerciali nell’italiano scritto. Il suo carattere innovativo risiede
nell’impostazione sperimentale con cui indaga i marchionimi, scandagliando
sintatticamente un vasto «corpus» di dati testuali appositamente elaborato.
Prendendo ispirazione ideale dalla lezione di Saussure, i nomi commerciali
sono processualmente descritti nei loro valori correlativi: non come entità
ontologicamente predefinite, bensì come il risultato di rapporti sintagmatici
e paradigmatici da cogliere metodologicamente nell’analisi delle proposizioni
in cui tali nomi ricorrono. Ne emerge una visione radicalmente nuova del nome
commerciale, scevra da luoghi comuni onomastici o categoriali, e in grado di
gettare un fascio di luce, da una prospettiva inconsueta, anche sul problema
millenario dei nomi propri.
 



Linguistic Field(s): General Linguistics
                     Syntax


Written In: Italian  (ita)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=125793

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