29.1316, Books: Can integrated titles improve the viewing experience?: Fox

Mon Mar 26 16:13:21 UTC 2018

LINGUIST List: Vol-29-1316. Mon Mar 26 2018. ISSN: 1069 - 4875.

Subject: 29.1316, Books: Can integrated titles improve the viewing experience?: Fox

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Date: Mon, 26 Mar 2018 12:13:14
From: Sebastian Nordhoff [Sebastian.Nordhoff at langsci-press.org]
Subject: Can integrated titles improve the viewing experience?: Fox

Title: Can integrated titles improve the viewing experience? 
Subtitle: Investigating the impact of subtitling on the reception and enjoyment of
film using eye tracking and questionnaire data 
Publication Year: 2018 
Publisher: Language Science Press
	   http://langsci-press.org

Book URL: http://langsci-press.org/catalog/book/187 

Author: Wendy Fox

Electronic: ISBN:  9783961100651 Pages: 247 Price: Europe EURO 0 Comment: Open Access

Abstract:

Historically a dubbing country, Germany is not well-known for subtitled
productions. But while dubbing is predominant in Germany, more and more German
viewers prefer original and subtitled versions of their favourite shows and
films. Conventional subtitling, however, can be seen as a strong intrusion
into the original image that can not only disrupt but also destroy the
director’s intended shot composition and focus points. Long eye movements
between focus points and subtitles decrease the viewer’s information intake,
and especially German audiences, who are often not used to subtitles, seem to
prefer to wait for the next subtitle instead of looking back up again.
Furthermore, not only the placement, but also the overall design of
conventional subtitles can disturb the image composition – for instance titles
with a weak contrast, inappropriate typeface or irritating colour system.

So should it not, despite the translation process, be possible to preserve
both image and sound as far as possible? Especially given today’s numerous
artistic and technical possibilities and the huge amount of work that goes
into the visual aspects of a film, taking into account not only special
effects, but also typefaces, opening credits and text-image compositions. A
further development of existing subtitling guidelines would not only express
respect towards the original film version but also the translator’s work.

The presented study shows how integrated titles can increase information
intake while maintaining the intended image composition and focus points as
well as the aesthetics of the shot compositions. During a three-stage
experiment, the specifically for this purpose created integrated titles in the
documentary “Joining the Dots” by director Pablo Romero-Fresco were analysed
with the help of eye movement data from more than 45 participants. Titles were
placed based on the gaze behaviour of English native speakers and then rated
by German viewers dependant on a German translation.

The results show that a reduction of the distance between intended focus
points and titles allow the viewers more time to explore the image and connect
the titles to the plot. The integrated titles were rated as more aesthetically
pleasing and reading durations were shorter than with conventional subtitles.
Based on the analysis of graphic design and filmmaking rules as well as
conventional subtitling standards, a first workflow and set of placement
strategies for integrated titles were created in order to allow a more
respectful handling of film material as well as the preservation of the
original image composition and typographic film identity.

Linguistic Field(s): Translation

Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=125573

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