34.2482, FYI: Exploring the Making, Adoption, and Subversion of Raciolinguistic Branding among Multilingual Communities in the US in Digital Media

Tue Aug 15 03:05:05 UTC 2023

LINGUIST List: Vol-34-2482. Tue Aug 15 2023. ISSN: 1069 - 4875.

Subject: 34.2482, FYI: Exploring the Making, Adoption, and Subversion of Raciolinguistic Branding among Multilingual Communities in the US in Digital Media

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Date: 13-Aug-2023
From: Sidury Christiansen [sidury.christiansen at utsa.edu]
Subject: Exploring the Making, Adoption, and Subversion of Raciolinguistic Branding among Multilingual Communities in the US in Digital Media

     The continued elaboration of social media platforms and
affordances has created multiple ways for individuals and communities
to express, construct, and negotiate identities and cultures (Vásquez
& Liska, 2023). Studies show how multilingual and transnational
populations, for example, navigate their use of languages to forge a
sense of belonging in two countries (Lam & Christiansen, 2022),
explore literacies in both languages (Noguerón-Liu and Hogan, 2017;
Skerrett, 2018), create social affinity spaces to perform their
cultures (Christiansen, 2019; Umel, 2022), and maintain family bonds
(Lexander & Androutsopoulos, 2023). However, when multilinguals talk
using their full linguistic repertoire, many frown upon what they
consider unconventional languaging (examples: code-mixing, switching
named languages, inventing new words). Studies on the ordinary
translanguaging practices of multilingual individuals have exposed the
discrimination and linguistic violence they suffer in their host
communities (Dovchin, 2023) and in their home communities (Wang &
Dovchin, 2022), often reflecting the interplay between race, class,
and language through raciolinguistic ideologies (Flores & Rosa, 2015).

     The goal of this book is to explore the complex relationship
between language and social categories including race, social class,
gender, and education level, among others. Specifically, this book
aims to present an array of studies that explore the concept of
raciolinguistic branding and its manifestation within multilingual
communities in digital media. Raciolinguistic branding refers to the
strategic use of language and discourse to construct, negotiate, and
subvert racial identities within digital media environments. Thus,
this book also aims to provide an extensive understanding of how
multilingual communities leverage digital platforms to linguistically
negotiate racial identities, power structures, and social and cultural
spaces. The strategic use of language and discourse can include the
conscious deployment of linguistic practices of any variety to convey
a particular racialized image or brand; it can also include specific
hashtags, memes, emojis, and other symbolic and multimodal resources
needed to convey and signal racial or ethnic belonging.
Raciolinguistic branding in digital media can reinforce existing
racial stereotypes as well as challenge dominant narratives and can
serve as a tool for resistance, empowerment, and identity negotiation
among multilingual communities.

Possible topics include but are not limited to:
Raciolinguistic branding using hashtags such as #nosabokid, #veryasian
or derogatory terms such as pocho, fresh off the boat (FOB)
Language commodification and marketization like No sabo t-shirts and
games
Language ideologies and racialized discourses
Raciolinguistic performances in online spaces
Language activism, resistance, subversion
Multilingualism, (trans)languaging, in digital spaces
Intersectionality and raciolinguistic branding.
Power dynamics, access, and digital literacy
Case studies and community experiences

We welcome proposals for a diverse array of studies and reflections
that explore the topics above and others related to sociolinguistics
and discourse analysis of social media posts and interactions. We
welcome research in the areas of applied linguistics, linguistic
anthropology, social media studies, communication, anthropology,
sociology, and related social science fields. We particularly
encourage contributions from scholars who are part of the multilingual
communities being studied.

The proposed volume will be submitted to Routledge. If you are
interested, please send a proposal including a tentative title, author
list, and 250 word abstract by Sept 30, 2023. Prospective authors will
be notified on Oct 15, 2023. Proposals should be submitted at
sidury.christiansen at utsa.edu.

Full Call for Proposals: https://drive.google.com/file/d/1QtubSBY_REXm
k2RaXw97SwKleMVGJKkp/view?usp=drive_link

Linguistic Field(s): Anthropological Linguistics
                     Applied Linguistics
                     Discourse Analysis
                     Psycholinguistics
                     Sociolinguistics

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