35.2425, Books: Semiotics with a Conscience: Danesi (2024)

[The LINGUIST List]

LINGUIST List: Vol-35-2425. Fri Sep 06 2024. ISSN: 1069 - 4875.

Subject: 35.2425, Books: Semiotics with a Conscience: Danesi (2024)

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Date: 06-Sep-2024
From: Rachel Bradshaw [rachel.bradshaw at bloomsbury.com]
Subject: Semiotics with a Conscience: Danesi (2024)


Title: Semiotics with a Conscience
Subtitle: Decoding Dangerous Discourses
Series Title: Bloomsbury Advances in Semiotics
Publication Year: 2024
Publisher: Bloomsbury Publishing
                http://www.bloomsbury.com/uk/
Book URL:
https://www.bloomsbury.com/semiotics-with-a-conscience-9781350362086/

Author: Marcel Danesi
Hardback: ISBN: 9781350362086 Pages: 192 Price: U.K. £ 95
Abstract:

Demonstrating how semiotic theory and method can be applied to
decoding false representations and dangerous discourses, this book
explores how semiotics can be used as a potentially powerful science
of conscience.

Confronting the sometimes negative perception of semiotics as
academically inward-looking and lacking in morality, Marcel Danesi
turns this view on its head. Instead, Danesi highlights how the same
techniques that have allowed the use of semiotics for self-serving
commercial purposes, such as advertising or marketing, could also be
applied to deciphering current world problems. Through describing the
semiotic notions and methods that can be used to analyze
misrepresentations, propaganda, or meaning collapses, the book enables
readers to become conscientiously aware of their hidden meanings and
the harmful effects that they have on society. Identifying key issues
of concern, such as climate change and anti-science discourses, it
shows how they can be interpreted in terms of basic semiotic theory.
This analysis of crucial issues demonstrates how semiotics can be used
to raise awareness of critically important matters in modern society,
and to encourage the development of more robust and ethical attitudes
towards them

Linguistic Field(s): Discourse Analysis
                     General Linguistics

Written In: English (eng)



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