37.1531, Books: The Discursive Construction of Veganism: Leto (2026)

[The LINGUIST List]

LINGUIST List: Vol-37-1531. Wed Apr 22 2026. ISSN: 1069 - 4875.

Subject: 37.1531, Books: The Discursive Construction of Veganism: Leto (2026)

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Date: 21-Apr-2026
From: Lucy Trotter [lucy.trotter at bloomsbury.com]
Subject: The Discursive Construction of Veganism: Leto (2026)


Title: The Discursive Construction of Veganism
Subtitle: An Ecolinguistics Approach
Series Title: Bloomsbury Advances in Ecolinguistics
Publication Year: 2026

Publisher: Bloomsbury Publishing
           http://www.bloomsbury.com/uk/
Book URL:
https://www.bloomsbury.com/discursive-construction-of-veganism-9781350447769/

Author(s): Mario Leto

Hardback, ISBN: 9781350447769, £95.00

Abstract:

The Discursive Construction of Veganism is a linguistic exploration of
the stories we tell about veganism in popular media.
Negative representations of veganism dominate, however, if veganism
were represented in a more positive way, more people might be inclined
to consider it in the interest of health: the health of our bodies,
the health of our minds, the health of our communities and the health
of our planet.
This book examines 'destructive stories' and 'beneficial stories' in
podcasts, online news organizations, documentary films, vegan
cookbooks and social media accounts, looking at how these stories are
linguistically constructed and the potential effect they may have on
social cognition and real-world action. The author examines how
widespread negative representations of veganism can be resisted with
new stories that more accurately reflect real-world vegan practice.
The book also includes a vegan value system supported by the academic
and scientific communities, and a quick-reference toolkit of all the
stories and their linguistic constructions and rhetorical devices.
These can be used for those wishing to identify and resist destructive
stories or to promote beneficial stories for vegan advocacy in the
interest of ecology and the natural world.

Linguistic Field(s): Anthropological Linguistics
                     Discourse Analysis
                     General Linguistics
                     Sociolinguistics




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