8.581, Sum: Product names

[linguist at linguistlist.org]

LINGUIST List:  Vol-8-581. Thu Apr 24 1997. ISSN: 1068-4875.

Subject: 8.581, Sum: Product names

Moderators: Anthony Rodrigues Aristar: Texas A&M U. <aristar at linguistlist.org>
            Helen Dry: Eastern Michigan U. <hdry at linguistlist.org>
            T. Daniel Seely: Eastern Michigan U. <seely at linguistlist.org>

Review Editor:     Andrew Carnie <carnie at linguistlist.org>

Associate Editors: Ljuba Veselinova <ljuba at linguistlist.org>
                   Ann Dizdar <ann at linguistlist.org>
Assistant Editor:  Sue Robinson <sue at linguistlist.org>

Software development: John H. Remmers <remmers at emunix.emich.edu>
                      Zhiping Zheng <zzheng at online.emich.edu>

Home Page:  http://linguistlist.org/

               ************************************************
  During the month of April, you may make credit card donations to
  LINGUIST via the Cascadilla Press web site:
                  http://www.cascadilla.com/linglist.html
  If you believe LINGUIST is a valuable service, please contribute to
  the LINGUIST Editorial Support Fund, which pays our student editors.
                ***********************************************


Editor for this issue: T. Daniel Seely <seely at linguistlist.org>

=================================Directory=================================

1)
Date:  Wed, 23 Apr 1997 14:45:35 +0200
From:  olaf.husby at hf.ntnu.no (Olaf Husby)
Subject:  Sum: Product names

-------------------------------- Message 1 -------------------------------

Date:  Wed, 23 Apr 1997 14:45:35 +0200
From:  olaf.husby at hf.ntnu.no (Olaf Husby)
Subject:  Sum: Product names

- -----------

Initial query:

A local company asked us to evaluate a number of potential product names
for use internationally. The evaluation was to focus on associations caused
by speech sounds (psyco-phonetics, psycho-linguistics) and possibly on
etymology.

Unfortunately our project never got started because of purely practical
reasons. We regret this since we had already gotten so many useful
references. Thank you to all who showed interest in our project!

We were contacted by:
Gillian Collins (100634.3127 at CompuServe.COM)
Izzy (Israel) Cohen  (Izzy at telaviv.ndsoft.com)
Jason Handby (jason at pavilion.co.uk)
Wen-chao Li (wen-chao.li at phonetics.oxford.ac.uk)
Jussi Karlgren (jussi at sics.se)
Z. S. Bond (zbond1 at ohiou.edu)
Martin Weikmann (weikmann at gewi.kfunigraz.ac.at)
Bruce Connell (bruce.connell at anthropology.oxford.ac.uk)
Christophe Rethore (rethore at ERE.UMontreal.CA)
Rod Casali (casali at juno.com)
Roslyn Blyn-Ladrew (jladrew at chesco.com)

Some interesting references:
Fongy, "La Vive Voix -essais de psycho-phonetique"
Hinton, Nichols, & Ohala (eds), (1994),  "Studies in Sound Symbolism",
Cambridge:Cambridge University Press
Latour, Susanne, "Namen machen Marken - Handbuch zur Entwicklung von Firmen
- und Produktnamen", Campus Verlad 1996, ISBN 3-593-35487-x
Brown, Roger, "Words and Things"
Jespersen, O., "Symbolic Value of the Vowel I", Linguistica 1933
Bolinger, D.; "Aspects of Language" ,1975
Crystal, David, "Cambridge Encyclopedia of Language", 1987
web-article: http:// www.sics.se/nlp/HaK/namn.html
Freedland, Jonathan, "The fine art of name-calling", The Guardian,
8.10.94., (p29)

- -----------------------------
Margit Hermundsgrd        Tel. (47) 73 50 73 63 (private)
Hans Hagerupsgt. 3              (47) 73 89 96 55 (Infogjengen)
7012 Trondheim, Norway

---------------------------------------------------------------------------
LINGUIST List: Vol-8-581