Zamorit' cherviachka

[Curt F. Woolhiser]

Dear SEELANGers,

Those of you teaching courses on business Russian might like to show your
students the following commercial, featuring a somewhat bizarre but humorous
take on the idiom "zamorit’ cherviachka":

http://www.media-online.ru/img/video/kompashki2.mpg

This clip could be used in a unit on marketing and advertising in conjunction
with the following text about the commercial's creator, Euro RSCG Moradpour,
and the "Sibirskij bereg" company’s advertising strategy:

http://www.media-online.ru/index.php3?id=7611

Incidentally, I’d be interested to hear from anyone teaching courses in
business Russian about other on-line resources you’ve used (apart from the
electronic versions of publications like "Kommersant" and company websites).

Best,

Curt Woolhiser

===============================
Curt Woolhiser
Department of Slavic Languages
and Literatures
Harvard University
12 Quincy St., Barker Center
Cambridge, MA 02138-3879 USA

Tel. (617) 495-3528
Fax (617) 496-4466
email: cwoolhis at fas.harvard.edu
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