Mayonnaise, or Hellmann's (1926) vs. Schlorer (1911)

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   I was asked to check out Schlorer's mayonnaise (the first commercial mayo?) while in Philadelphia.  Here are trademark records:



Word Mark HELLMANN'S
Goods and Services IC 029 030. US 046. G & S: MAYONNAISE, SALAD DRESSINGS, SANDWICH SPREAD, AND TARTAR SAUCE. FIRST USE: 19260801. FIRST USE IN COMMERCE: 19260801
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 71567382
Filing Date October 21, 1948
Registration Number 0514280
Registration Date August 23, 1949
Owner (REGISTRANT) BEST FOODS, INC., THE CORPORATION NEW JERSEY 1 EAST 43RD STREET NEW YORK NEW YORK
(LAST LISTED OWNER) CPC INTERNATIONAL INC. CORPORATION BY CHANGE OF NAME FROM DELAWARE INTERNATIONAL PLAZA ENGLEWOOD CLIFFS NEW JERSEY 07632

Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record STEVEN L. CATALANO
Prior Registrations 0252155
Type of Mark TRADEMARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15.
Renewal 2ND RENEWAL 19890823
Live/Dead Indicator LIVE

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Word Mark MRS. SCHLORER'S
Goods and Services IC 030. US 046. G & S: Mayonnaise. FIRST USE: 19110600. FIRST USE IN COMMERCE: 19110600
Mark Drawing Code (1) TYPED DRAWING
Serial Number 75495644
Filing Date June 3, 1998
Published for Opposition March 21, 2000
Registration Number 2356614
Registration Date June 13, 2000
Owner (REGISTRANT) VENICE MAID FOODS, INC. CORPORATION NEW JERSEY 270 North Mill Road P.O. Box 1505 Vineland NEW JERSEY 083601505
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record JORDAN S WEINSTEIN
Prior Registrations 1201339
Type of Mark TRADEMARK
Register PRINCIPAL-2(F)
Other Data The name "MRS. SCHLORER" does not identify a living individual.
Live/Dead Indicator LIVE

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Word Mark MRS. SCHLORER'S
Goods and Services (CANCELLED) IC 029 030 032. US 046. G & S: MAYONNAISE [ , SALAD DRESSING, FRENCH DRESSING, FRUIT NECTARS, FRUIT JUICES, TABLE SYRUPS, FRUIT FLAVORED SYRUPS FOR FOOD PURPOSES, HONEY, PICKLES AND PICKLE RELISHES ]. FIRST USE: 19110600. FIRST USE IN COMMERCE: 19110600
Mark Drawing Code (1) TYPED DRAWING
Serial Number 71693937
Filing Date August 30, 1955
Registration Number 0634157
Registration Date September 4, 1956
Owner (REGISTRANT) MRS. SCHLORER'S, INCORPORATED CORPORATION PENNSYLVANIA SCOTTS LANE PHILADELPHIA PENNSYLVANIA
(LAST LISTED OWNER) VENICE MAID COMPANY, INC. CORPORATION BY MERGER WITH NEW JERSEY P.O. BOX 1505 VINELAND NEW JERSEY 083601505

Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record GARY M. NATH
Type of Mark TRADEMARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15.
Renewal 2ND RENEWAL 19961210
Live/Dead Indicator DEAD
Cancellation Date May 30, 2000