Query: Q score/Q rating/just plain Q

[Grant Barrett]

Can anyone help this fellow? Please reply both to him and the list.

Begin forwarded message:

> From: <jabeca at drizzle.com>
> Date: December 2, 2004 00:46:36 EST
> To: editor at doubletongued.org
> Subject: New word: Q score/Q rating/just plain Q
> Reply-To: jabeca at drizzle.com
>
> I was reading a recent Entertainment Weekly article and a mention of Q
> rating inspired me to write.
>
> "But I'd take any sign of blood flow from Gus and Hera, who are
> proving that
> slow and steady can win the race but will do nothing to improve your Q
> rating."
> http://www.ew.com/ew/article/commentary/0,6115,833155_3_0_,00.html
>
> A company called Marketing Evaluations invented the Q Score 40 or so
> years
> ago (at least according to http://www.qscores.com/default.asp), but
> I've
> noticed that Q has become common shorthand for popularity, especially
> in
> entertainment industry publications.
>
> Do you know if Marketing Evaluations invented Q? How quickly after it
> was
> introduced did it become common parlance?
>
> Just wondering,
>
>  -- James
>
>