"Winning isn't everything, but losing is nothing" (1971)

[Bapopik at AOL.COM]

"For the Jets, winning isn't everything, but losing stinks," said a NY
television sports anchor today.
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This ending is a little different than "winning isn't everything, it's the
only thing." Muskie is reported as saying this in 1972 or 1973 on
Newspaperarchive.
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The 1978 citation is intriguing. Does this come from Joe E.
Lewis?...ProQuest just went down, but there is a 1932 hit for "everything but  losing" that I
didn't look at yet.
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(PROQUEST HISTORICAL NEWSPAPERS)
20 June 1976, New York Times, pg. 156:
As one skipper put it today, "Winning may not be everything, but losing is
nothing."
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23 November 1978, New York Times, pg. D12:
"I remember the old comic, Joe E. Lewis, talking about horseplayers in his
act one night," Al Rosen was saying yesterday. "He said, 'Winning isn't
everything, but losing is nothing.'"
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1 May 1981, Washington Post, pg. F4:
A's such as Keough, who suffered through the indignity of 14 straight  losses
in 1979, are flying. "Let me tell you something," he said. "Winning isn't
everything. But losing stinks."
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(NEWSPAPERARCHIVE)
4 May 1971, Oshkosh (WI) Daily Northwestern, pg. 19, col. 7:
Campbell quoted his Jaycee motto: "Winning isn't everything, but losing
isn't anything."
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28 June 1971, Chronicle-Telegram (Elyria, Ohio). pg. 8, col. 4:
I went upstairs and scrawled on a cardboard Paul's favorite motto, "Winning
isn't everything, but losing is nothing!"