P.E.P.? VIGOR?

[RonButters at AOL.COM]

In a message dated 8/10/07 5:03:36 PM, hwgray at GMAIL.COM writes:


> During The  War, there was a dry cereal named "Kellog's Pep."
> 

I noted this in an earlier posting; I believe they were still selling it in 
the 1950s.

Arnold notes that "Pep clubs" still exist on campuses--again, this seems 
something of an archaic form, frozen in a compound that exists by tradition but is 
not very much alive, in my opinion.

I'm not sure that I agree with Arnold that the use of "PEP" is going to 
convince many Boomers to buy the product and associate it with 'vigor'--even though 
I know what PEP means, I also associate it with old guys, and who wants a 
product that seems aimed at people even older than I am?

I suppose one could test Arnold's hypothesis that VIGOR is looked askance by 
spam filters, but it seems rather dubious to me. Of course, if a member of 
ADS-L doesn't get this message because I have put VIGOR in the subject line, 
there is no way for that member to report it. 



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