P.E.P.? VIGOR?

[Dennis Preston]

Ron,

Well, I didn't get it because you put "vigor" and "member" in the
same message. I try to keep my inbox mighty clean.

dInIs

>---------------------- Information from the mail header
>-----------------------
>Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>Poster:       RonButters at AOL.COM
>Subject:      P.E.P.? VIGOR?
>-------------------------------------------------------------------------------
>
>In a message dated 8/10/07 5:03:36 PM, hwgray at GMAIL.COM writes:
>
>
>>  During The=A0 War, there was a dry cereal named "Kellog's Pep."
>>=20
>
>I noted this in an earlier posting; I believe they were still selling it in=20
>the 1950s.
>
>Arnold notes that "Pep clubs" still exist on campuses--again, this seems=20
>something of an archaic form, frozen in a compound that exists by
>tradition=20=
>but is=20
>not very much alive, in my opinion.
>
>I'm not sure that I agree with Arnold that the use of "PEP" is going to=20
>convince many Boomers to buy the product and associate it with 'vigor'--even=
>  though=20
>I know what PEP means, I also associate it with old guys, and who wants a=20
>product that seems aimed at people even older than I am?
>
>I suppose one could test Arnold's hypothesis that VIGOR is looked askance by=
>=20
>spam filters, but it seems rather dubious to me. Of course, if a member of=20
>ADS-L doesn't get this message because I have put VIGOR in the subject line,=
>=20
>there is no way for that member to report it.=20
>
>
>
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--
Dennis R. Preston
University Distinguished Professor
Department of English
Morrill Hall 15-C
Michigan State University
East Lansing, MI 48864 USA

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