"in it to win it"

[Dan Goncharoff]

The NY Lottery used the phrase "You gotta be in it to win it" to market
Lotto back in the early 80s.

DanG


On Sat, Dec 29, 2012 at 12:18 PM, Jonathan Lighter
<wuxxmupp2000 at gmail.com>wrote:

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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
> Subject:      "in it to win it"
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>
> Hillary Clinton gave this phrase fifteen minutes of fame back in 2008.
>
> On February 23, 1942, Dennis Flynn Chandler of Oklahoma City was awarded a
> copyright for the words and melody of "We're in it to Win it."
>
> The popular Arthur Guy Empey's patriotic play "Pack Up Your Troubles"
> (1918) includes the song, "Our Country's in it Now, We've Got to Win it
> Now," with lyrics by Empey.
>
> (Also featured are the toe-tapping "Liberty Statue is Looking Right at You"
> and "Your Lips are No Man's Land but Mine.")
>
> GB shows the phrase gaining print traction during the 1990s.
>
> JL
> --
> "If the truth is half as bad as I think it is, you can't handle the truth."
>
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