"APP": a new (?) meanaing

[Victor Steinbok]

I know I can't beat BZ's 1989 citation, but I've heard/seen it for the
past decade, perhaps longer. Seems to be common in busy commercial
kitchens (with lots of staff, where talk is at a premium). Not Your
Average Joe's in the Boston area has been using it in advertizing as
long as I can remember, particularly in email/newsletter promotions.
Aside from large staff kitchens, there may be a couple of other vectors
to consider. An obvious one is Twitter--having a limited number of
characters affects the use of long but obvious words like
"appetizer"--and TV contest/reality shows that have also been around for
half-dozen years (not in the original Iron Chef IIRC, but I've noted it
in Top Chef, Next Iron Chef, Restaurant Impossible and a few others).

     VS-)

On 9/3/2013 12:15 PM, Charles C Doyle wrote:
> I noticed over the weekend that TV ads for Appleby's restaurants use "app" to mean 'appetizer' (possibly intending also a play on the name of the Appleby's chain).
>
> Does "app" as an abbreviation for "appetizer" occur elsewhere? (It's hard to search.)  Will it now find its way into the general lexicon?
>
> --Charlie

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