[lg policy] Naming Rights

Baron, Dennis E debaron at ILLINOIS.EDU
Tue Apr 30 04:45:18 UTC 2013

There's a new post on the Web of Language:

Naming Rights

The University of Illinois has sold the naming rights to its 50-year old sports and entertainment arena to State Farm Insurance. Effective immediately and for the next 30 years, the building that has always been called Assembly Hall will be known as the State Farm® Center.<http://www.fightingillini.com/genrel/042913aaa.html> State Farm will pay $60 million for its product placement coup, though the premium could go up if the company fails to maintain a B+ average.

The State Farm Center is just a start. What about the Amazon.com<http://Amazon.com> Library? The Pearson® English Building? The Dali Professor of Horology? The Laval Center for Surrender Studies?

With auctioning off naming rights all the rage, the Web of Language™ wants you to send in your suggestions for the most appropriately ironic names for university buildings, programs, and endowed professorships.

Read the full post on the Web of Language: http://bit.ly/weblan

Dennis Baron
Professor of English and Linguistics
Department of English
University of Illinois
608 S. Wright St.
Urbana, IL 61801

office: 217-305-0067
fax: 217-333-4321


read the Web of Language:

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