36.1480, Confs: Marketing Linguistics (Hungary)

[The LINGUIST List]

LINGUIST List: Vol-36-1480. Fri May 09 2025. ISSN: 1069 - 4875.

Subject: 36.1480, Confs: Marketing Linguistics (Hungary)

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Date: 07-May-2025
From: Kovács László [kovacs.laszlo at sek.elte.hu]
Subject: Marketing Linguistics


Marketing Linguistics

Date: 06-Nov-2025 - 07-Nov-2025
Location: Szombathely, Hungary
Contact: László Kovács
Contact Email: kovacs.laszlo at sek.elte.hu
Meeting URL:
https://sek.elte.hu/kozgazdint/ukmt/konferenciak-rendezvenyek/marketingnyelveszet2025

Linguistic Field(s): Applied Linguistics; Pragmatics;
Psycholinguistics; Sociolinguistics; Translation

Submission Deadline: 20-Sep-2025

The papers presented at the interdisciplinary conference on Marketing
Linguistics will focus on the intersections between marketing and
linguistics. The conference aims to find common ground between the two
disciplines, outlining current trends and laying the foundations for
the interdisciplinary research field of Marketing Linguistics in
Hungary.
The intersection of the two disciplines is inevitable: We gather
information about products, brands, and services primarily through
language. Consequently, linguistic knowledge can help communicate more
effectively in marketing contexts, and it may enhance the
competitiveness of businesses. Well-formulated language elements and
marketing communication messages can give companies a competitive
advantage, while poorly formulated messages can deter consumers.
Linguistic knowledge is particularly relevant in the case of green
communication: communication about the green transition of the economy
and sustainability can help promote greener products and raise
consumer awareness of sustainability.
The conference will be held primarily in Hungarian and English, but
presentations in German ale also allowed. The conference is open to
both Hungarian and international speakers, and we particularly welcome
presentations from PhD students.
–    Some possible (but not exclusive) topics:
the use of AI in marketing communications, brand names, slogans, brand
associations, the language of advertising, language use on packaging,
company names, language issues in PR communication, economic aspects
of linguistic landscapes, linguistic aspects of green communication,
the language of greenwashing, language and online marketing
communication, crosspoints of intercultural communication and
marketing, business communication, marketing terminology, bilingualism
in marketing communication, the role of language choices in marketing
communication, translation in marketing communication, the role and
use of Hungarian in marketing communication messages in Hungary and
abroad, the use of foreign words and sentences in marketing
communication, lingustic devices in place branding and destination
branding,  etc.
–    From the economic side, the presentations may explore the
linguistic context of any business area, including tourism, but may
also tackle connections between social marketing and linguistics.
Presentations: English, Hungarian or German.



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